Everything is measured along the conversion path, and the first advertising touch is followed by lead nurturing through email drip campaigns, retargeting, and personalized content on the website and other channels. The entire process can be developed and executed on a marketing technology platform.
Campaigns can be tracked and analyzed, with channel attribution and ROI reports readily available for review at any time. Inbound marketing adds an important accountability layer and enables a more flexible approach to marketing campaigns than would otherwise be possible.
We have a great staff that works with our partners needs in mind, trusting relationships, some of which began in the last century.
It’s just us, an agency owned and run by the same group of guys who started it. That means experienced, responsive involvement in all we do for every partner.
We think across boundaries. Our media, and account staff work side-by-side to craft the right multi-channel strategy and tactics. Our design and technology groups then deliver what’s needed in pixels, ink, code, or content.
Change is a constant, agility required. We’re the right size to move quickly, adapt to emerging technologies, and keep atop the shifting digital landscape.
We constantly challenge and explore to get beyond cookie-cutter solutions to complex problems. We’re not happy with received wisdom.
This field has its share of snake-oil salesmen. We take pride in transparency and clarity. We draw on time-proven tenets of testing, optimization, and accountability to deliver profitable results.
You could say we have a third eye. Our dedicated Research Group looks deeper into campaign data to give our partners a new perspective and ultimate efficiency.
We launched our first Web-based campaigns one year after Internet advertising began. We’ve been innovating ever since and are recognized leaders in putting digital technology to work.
We’ll find your brand’s unique selling proposition and bring it to the forefront to distinguish it from all others.
After establishing a brand position, we’ll research a strategy to increase market share and help your brand grow.
We leverage our extensive network to bring together the right mix of companies and brands to optimize partnerships.
After an initial audit, we’ll design a well optimized website that’s easy to navigate and simple to understand.
We’ll create a strong online presence for your brand from an effective website to quality search engine marketing and more.
Optimizing use of all social media channels to promote your brands message, leveraging partnerships and bringing awareness to campaign objectives.
Our seasoned media team will negotiate the best rates to ensure you get the most for your advertising dollar.
From direct response email to search to display and social, our media team will create an integrated plan that reaches your audience and gets results.
There’s always more to numbers than meets the eye. Our team will analyze them and extract vital information about consumer habits and behaviors.